Английский (контрольная №4, МГУП)

4. Скажите, верны ли следующие утверждения.
1. In a market economy goods and services must not only be produced, distributed, advertised, transported, but also stored and sold.
2. Promotion plays the most important role in the success of any market operation.
3. When a company wants to sell a new commodity, this process supposes testing its quality and introduction to the market.
4. Most companies sell their products for average prices established by price leaders.
5. Promotion can be executed only through personal selling.
6. Managers don't consider planning to be the most important element of management.
7. Forecasting is always based on data control and information.
8. The process of management can be divided into four approximate levels.
9. The effectiveness of the company's routine work is provided at a middle management lever.
10. To meet the objectives of the company effectively managers must combine planning, organizing, directing, controlling and forecasting.

5. Найдите в тексте ответы на следующие вопросы.
1. What does the term marketing mean?
2. What provides successful marketing operation?
3. Management helps to achieve the company's objectives, doesn't it?
4. The process of management involves five main functions. What are they?
5. How many levels of management can you distinguish?

6. Сделайте машинный перевод текста. Выполните редакторскую правку машинного перевода. Придумайте заглавие к тексту.
The Moscow State University of Printing Arts, established in 1930, is the largest institution of its kind in Russia, with nearly 6,000 students on its roll. With 35 departments and more than 400 professors, readers and lecturers, the University could well be the biggest printing institute in the world.
The University is strong in the academic sphere and considerable stress is given to theoretical grounding, especially in the degree and postgraduate courses.
The University has large laboratories and machine and binding shops for practical training of the students. Computers have been introduced and their use is increasing. For generating much-needed funds the Rector has embarked on several innovative schemes with the dual objective of improving the financial status of the University as well as developing training facilities in the Institute.
Rank Xerox has set up a large training centre for their customers in the premises for which they pay rent to the University and also extend training facilities to the students. A separate section, called Pronto Print, with a high-speed newspaper rotary press has been installed almost exclusively for printing a commercial daily newspaper. The University also runs a commercial publishing house called The World of Books.
Close cooperation exists between the University and key research institutions. The University entered into an agreement of a fruitful cooperation with Bergische University, Wuppertal, Germany.
The Rector told me that he looked forward to cooperation between Russia and India in all fields covering the printing industry.

7. Письменно ответьте на следующие вопросы.
1. What can you say about the Moscow State University of Printing?
2. What do the University authorities do to raise much-needed funds?
3. What does the visitor mean when he says that the Russian Federation is currently in a state of flux?
4. What products for printing houses are imported to Russia and India?

8. Подготовьте пересказ текста.